Target Audience

The chosen audience for the film we are creating the trailer for would be both men and women.
It generally tends to be men who are most interested in action films, as it is seen a male orientated genre. However in recent years more and more female lead action movies are being produced. And it seems that the male audience also enjoy these films equally as much as the ones staring males. However, perhaps this is not for the same reasons. This is why female leads must to an extent be attractive, to maintain the population of the male audience.
The female audience (significantly smaller than the male in this genre) will be more interested in the idea of a female lead because of the empowering effect it has for the gender.
Because of the violence and gore that goes with the style of movie our trailer represents, the age range would start at 18, probably going to 35.
Giving us a modern generation of viewers, who would be interested in our film.