Monday 23 November 2009

Evaluation question 1

In what ways does your media product use, challenge or develop forms and conventions of real media products.


The most obvious way out media product challenges the conventions of real media products, is
the fact that we have created an action film with a female lead.
The norm for a film of the action genre, would be to have a male cast as the star, this has been socially accepted for as long as film has been made.
Since the ‘film feminism’ movement, there has been more females taking the place of male characters, for example the character Ripely, (Alien 1979) was originally created for a male to play.
So by casting a woman as the lead role in our film, we are challenging the conventions of the action genre, thus giving the film modern edge and widening the target audience, not to mention the empowering effect this film will have on women.

As well as this, the female in our film will be represented differently than the usual female in an action film.
Usually the women are portrayed as ‘the damsel in distress’ but our dame is in no way distressed, in fact there’s not much she cant handle. We want to show just how strong she is, and so we have her fighting her own battle, needing no help form anyone.
She is in a respect her own heroine, saving herself from the objects in her path, and making a living doing what is seen as ‘a mans’ job.

An aspect of this genre we have developed, is the backdrop, or the setting for the movie.
The majority of action films are set in a urban area, the buildings surround the set, traffic is rife and the streets are packed.
Our film has this but also a large portion of it is set in a more rural area, this is to give a contrast between the different aspects if her (our lead characters) life.
We have shown this rural section, primarily in our trailer, but have kept the urban look in our posters.

With all of this change, it is important to maintain some conformity to the genre, so that it remains clear that it is an action film.
To do this we have used the repertoire of elements, showing the audience obvious things associated with action in our trailer.
For example, guns, blood, violence, and ‘a hero’ are all prominent features of the trailer.